Sharp’s Brewery in Cornwall has launched a national campaign which celebrates making the most of life and offers some adventure-inspired prizes
After two turbulent years, this summer Sharp’s Brewery in Rock is encouraging its customers to return to the people, places and passions they love via its In Your Element campaign. Inspired by the rugged Cornish landscape, it’s all about getting outdoors, exploring and making the most of the elements – be it on land, air or sea.
Over the summer months, fans of the brewery’s flagship cask beer Doom Bar will have the chance to win some amazing goodies. First prize is an epic campervan holiday for two, plus two outdoor jackets, one rucksack, an activity up to £200 and £100 fuel allowance. There are lots more prizes to be won too, including 15 Big Green Egg ceramic grills, ten Rick Stein food boxes or food shopping vouchers, and ten mountain bikes.
For a chance to win the campervan holiday, there are 16 golden compasses hidden across a limited number of Doom Bar packs in select retailers. Those lucky enough to find a winning can just need to twist it open to find a compass and winning ticket. The remaining prizes will be up for grabs at pubs across the country. Every time you buy a pint of Doom Bar, you’ll receive a scratch card for your chance to win one of 700,000 prizes.
‘Our home in Cornwall inspires everything about the way we brew and our culture at Sharp’s,’ said James Nicholls, Sharp’s marketing controller. ‘Living in such a unique place where the elements combine to offer so many opportunities for an active outdoor lifestyle is never taken for granted. We are all set to inspire new and existing Doom Bar drinkers to explore outside their comfort zone and discover what it means to be truly #INYOURELEMENT.’